Background

Vaping has become prevalent in many countries.

In England, vapes are currently regulated as consumer products.

It is important to track vape use and assess how far they appear to be promoting or detracting from reduction in prevalence of cigarette smoking.

Aims

To track vaping over time and assess how far any increase is accompanied by changes in:

• use of other aids to cessation or smoking reduction
• key performance indicators for tobacco control (smoking prevalence, smoking cessation rates, attempts to stop smoking, success of attempts to stop smoking)

To assess prevalence of vaping in people who have never smoked regularly or stopped for more than a year

To estimate changes in the total tobacco and nicotine market

Methods

Monthly household surveys

Each month involves a new representative sample (16 and over) of ~1700 respondents; smokers ~450

• Due to the pandemic, from April 2020 surveys conducted by telephone (rather than face-to-face) and among adults aged 18 and over
• From January 2022 data collection resumed among those aged 16 and over
• Between November 2020 and February 2022, ~0.8% of cases in England were incorrectly weighted 0. This has now been updated and some point estimates over this period have changed slightly (typically 1 d.p.) compared with earlier versions.
• Since May 2022, daily e-cigarette use is calculated on basis of one month per quarter due to changes in the data collection frequency

Data collected on vapes since second quarter 2011

Fidler, et al., 2011. 'The smoking toolkit study': a national study of smoking and smoking cessation in England. BMC Public Health 11:479 https://doi.org/10.1186/1471-2458-11-479

Summary I

Vaping in adults increased between 2021 and 2024, especially among young adults, but appears to have stalled

Use of heated tobacco products is rare

Vaping by never smokers increased since 2021 but remains relatively rare (~4%) while use among long-term ex-smokers has continued to grow since 2013

Vaping in smokers and recent ex-smokers plateaued between 2013 and 2020 but has grown since

Around a third of vapers and the majority of NRT users are ‘dual users’ (also smoke)

Summary II

Frequency of use is greatest in ex-smokers

Majority use devices containing nicotine. Later generation devices were more popular than disposables to 2021; in 2022 disposables rapidly became most popular but declined in 2024.

Never smokers are most likely to use disposables and e-liquids with 20mg or more of nicotine. A minority of users did not know the strength

• Use of 20mg or more has increased, especially since 2021

Purchase from specialist vape shops has declined since 2016 as non-specialist purchases have risen. Newsagents are most popular among never smokers

Vaping is most popular with younger people

Vaping is more popular among less advantaged social grades, and they have seen the largest increases since 2021

Summary III

Vaping among smokers plateaued between 2013 and 2020 but grew since

Vaping among recent ex-smokers has declined from a peak in 2016 but grew since 2020

Vaping for quitting has declined from a peak in 2016 through to 2020 but has grown recently

• Growth in vaping was initially accompanied by a reduction in use of licensed nicotine products and prescription medication but the trajectories appear to be different

The proportion of recent ex-smokers who started vaping after quitting smoking declined from a peak in 2015 but has stalled recently

Summary IV

There has been a long-term decline in the prevalence of cigarette smoking but it may have stalled between 2020 and 2023, except in young adults, before declining again in 2024

The smoking cessation rate, and the success rate in those who have tried to stop smoking, increased after 2011 before plateauing until a further increase in 2020

The rate at which smokers have tried to stop in the past year decreased from 2015 before increasing in 2020

The largest proportions of current smokers believe vapes are equally or more harmful than cigarettes

• The proportion who believe they are less harmful has declined from ~40% in 2014 to ~15% in 2024
• The proportion who are unsure about the relative harm increased in 2020 

Conclusions

Vaping remained relatively stable between 2013 and 2020; it increased between 2021 and 2024, especially among young adults, but now appears to have stalled

Vaping by never smokers increased since 2021 but remains relatively rare (~4%); use among long-term ex-smokers has continued to grow since 2013

Growth in vaping was initially accompanied by a reduction in use of licensed nicotine products and prescription medication but the trajectories appear to be different 

There has been a long-term decline in the prevalence of cigarette smoking since 2007, but it appeared to stall between 2020 and 2023, except in young adults, before declining again in 2024

The trajectories for smoking prevalence and quit attempts differ from that of prevalence of vaping

Success rates in stopping smoking increased after 2011 and again in 2020